Expensive trade show marketing investments are instantly devalued when sales representatives show up hungover. Companies can protect their trade show ROI by establishing clear conduct expectations, aligning incentives with quality lead generation, balancing entertainment responsibilities, and creating cross-functional accountability between sales and marketing teams....
Stop nickel and diming customers! This shortsighted approach to revenue generation ignores the substantial lifetime value of customer relationships, proving once again that sometimes the smallest fees create the biggest exodus....
We've all seen them: "Fall into Savings!" "Sizzling Summer Deals!" "Spring into Action!" and the dreaded "Winter Wonderland of Discounts!" These seasonal marketing clichés are so ubiquitous that they've become virtually invisible to consumers – except when they're triggering collective eye-rolls....
The Cleveland Browns' marketing team created a campaign using a cut-up newspaper letter font that inadvertently resembled a ransom note, suggesting they were holding their fans' hopes and dreams hostage during a disappointing two decades of losing. ...
